Design | Promotion | Hosting

Setting up a Web site is only the first step in establishing a presence on the internet. Advertising your Web site and disseminating information about your existence is a necessary second step. The first strategy is domain registration and getting the site listed in the most popular Internet directories and search engines.

Domain Name Registration involves registering your company with Network Solutions (the traffic cop of domain names for the internet). A domain name is the name that appears after the www in a web address.

We strongly recommend that any company serious about developing a presence on the internet obtain their own unique domain name. Having your own domain name will greatly enhance your internet image and will protect you if you desire to change the company that hosts your web site in the future. Additionally, a domain name forms part of your electronic address and helps to make your company more recognizable. Web Design Minnesota will research and recommend domain name for your company.

Search Engines Registration and directories: Typically, as a web site owner, you need to know that you want to be registered with all major search engines and indexes. Additionally, as a business person, an ability to use the search engines will become increasingly important as you strive to become more proficient with searching and navigating the web.

Reporting Software: A simple counter on your home page is considered antiquated by today's professional standards and should be avoided. A web-based reporting utility can tell you how many visitors came to your site, what days they visited, where they found you (i.e. search engines or paid advertising), and a multitude of other useful information. This information is very valuable to both site owners and site developers as it helps manage the site as well as provide data to assist in tracking your marketing and promotional dollars.

Optionally, we offer advanced Web Trends reporting that will report all available information about your site (including search engine terms). The key advantage to extended log reporting using Web Trends is that it can actually capture the search terms people used to find your site. We strongly recommend this option.

Click here to see a web trends report!